Supermassive Goes Boom!
Leading independent videogames
development studio Supermassive Games has
appointed Boom! to handle a revolutionary new
online game.
The PR and creative communications agency will
handle media relations for the project including
seeding with key opinion formers, social media
activity and developing media partnerships. The
campaign kicks off with immediate effect.
The as yet unannounced release for the
Guildford-based studio is a unique, persistent
online title and showcases the innovation that
Supermassive has become renowned for in
console-based game development.
The win follows the agency’s recent
reappointment by Future UK to handle the PR for
the biggest night in the videogames industry’s
calendar – the 28th annual Golden Joystick
Awards.
Geraint Bungay, Supermassive’s Online Publishing
Director said “Boom! demonstrated a real
understanding of the market, the personas of our
target audience and some strong creative ideas.
We’re looking forward to working closely with
the agency to launch this unique new property”.
“We’re focused on utilising both social media
and traditional channels to build awareness and
a community around the launch of a revolutionary
new title from Supermassive Games. We’re
delighted to have been appointed” said Justin
Crosby, founder of Boom!
Boom! was founded in Summer 2009 by Justin
Crosby who has over 15 years experience working
in the games and entertainment industries
creating award winning campaigns for brands such
as Microsoft Xbox, Activision, Eidos, Carling,
Philips Electronics and Miller Genuine Draft.
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