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Supermassive Goes Boom!
Leading independent videogames development studio Supermassive Games has appointed Boom! to handle a revolutionary new online game.
The PR and creative communications agency will handle media relations for the project including seeding with key opinion formers, social media activity and developing media partnerships. The campaign kicks off with immediate effect.
The as yet unannounced release for the Guildford-based studio is a unique, persistent online title and showcases the innovation that Supermassive has become renowned for in console-based game development.

The win follows the agency’s recent reappointment by Future UK to handle the PR for the biggest night in the videogames industry’s calendar – the 28th annual Golden Joystick Awards.

Geraint Bungay, Supermassive’s Online Publishing Director said “Boom! demonstrated a real understanding of the market, the personas of our target audience and some strong creative ideas. We’re looking forward to working closely with the agency to launch this unique new property”.
“We’re focused on utilising both social media and traditional channels to build awareness and a community around the launch of a revolutionary new title from Supermassive Games. We’re delighted to have been appointed” said Justin Crosby, founder of Boom!

Boom! was founded in Summer 2009 by Justin Crosby who has over 15 years experience working in the games and entertainment industries creating award winning campaigns for brands such as Microsoft Xbox, Activision, Eidos, Carling, Philips Electronics and Miller Genuine Draft.

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